I lead with joy, curiosity, freedom, and honor.

Bringing playfulness into every endeavor. Living to understand others and myself. Pushing boundaries and testing edges to see what’s possible. Keeping commitments to teams, partners, and self, no matter what.

Let’s work together

Case Studies

Three research programs that moved product, brand, and business decisions

Three research programs that moved product,
brand, and business decisions

Building commerce into Nike’s fitness apps

Led a sequential research program that defined compelling commerce moments across NRC and NTC, supporting the first Personal Shops and driving a 123% year-over-year increase in buying members.

Building commerce into Nike’s fitness apps

Led a sequential research program that defined compelling commerce moments across NRC and NTC, supporting the first Personal Shops and driving a 123% year-over-year increase in buying members.

Driving Nike’s running comeback strategy

Built a mixed-method learning agenda to identify priority runner segments, clarify their needs, and help shape a simplified product strategy across physical and digital running experiences.

Driving Nike’s running comeback strategy

Built a mixed-method learning agenda to identify priority runner segments, clarify their needs, and help shape a simplified product strategy across physical and digital running experiences.

Amazon marketplace strategy

Combined VOC, shopper surveys and diary research to define requirements for the Nike experience and product strategy on Amazon.

Amazon marketplace strategy

Combined VOC, shopper surveys and diary research to define requirements for the Nike experience and product strategy on Amazon.

Research leadership

Empower researchers as product owners.

I guide researchers to move beyond reports and become partners who drive outcomes.

I give teams the tools and guidance to collect, synthesize, and act on evidence with cross-functional partners. Success is not the volume of research output — it’s unblocking engineering, clarifying design direction, mitigating risk, and shaping the product roadmap.